Peloton's Pandemic Pivot

This chapter examines the remarkable surge in demand for Peloton products during the COVID-19 pandemic, deviating from usual seasonal trends. It explores how the company navigated supply chain challenges and adapted its delivery models while prioritizing safety and community engagement. Additionally, the discussion reflects on the emotional complexities faced by business leaders amid growth and societal upheaval, highlighting the importance of resilience and connection in times of crisis.