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2min chapter
74. Rethinks: How Emotion Shapes Our Communication, Decisions, and Experiences
Think Fast Talk Smart: Communication Techniques
The Ikea Effect: Emotional Investment in Ideas
This chapter delves into the 'Ikea effect,' illustrating how personal investment can enhance emotional attachment to ideas. It emphasizes the importance of presenting rough prototypes and involving stakeholders early in the ideation process to foster commitment and enthusiasm.
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