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74. Rethinks: How Emotion Shapes Our Communication, Decisions, and Experiences

Think Fast Talk Smart: Communication Techniques

CHAPTER

The Ikea Effect: Emotional Investment in Ideas

This chapter delves into the 'Ikea effect,' illustrating how personal investment can enhance emotional attachment to ideas. It emphasizes the importance of presenting rough prototypes and involving stakeholders early in the ideation process to foster commitment and enthusiasm.

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