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How Rice's Business Was Built Upside Down
On paper, it's just me that's the common share holding. So there isn't one holdco at the top. However, we have a central team that support all of them with marketing, with finance, with strategy and then all of them into sort of intermingle, cross-sell, work with one another. It was really interesting being on the other side. Having already acquired, it was so helpful. You knew how it was going to play out anyway. Even it was kind of like you already knew what someone's card's worth, you know, again, poker. I mean, I'm quite spiritual anyway, so I was like, we put this out into the