RV 64 - Pipeline Sources 101
GTM Live
00:00
How to Measure ROI of Your Sales Team
The only way you're going to get the ROI of your sales team is by stripping everything else out of the company, not doing it. What we need to realize at this point is that revenue is a business metric, not a sales metric. You could look at marketing as a supply chain, sales as the manufacturing engine. And so we need to be looking at this holistically.
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