How to Build a Relationship With Your Customers

In this episode, Erasmus Elsner is talking to Queenly co-founders Trisha Bantigue and Kathy Zhou about building a consumer marketplace and tackling the formalwear industry.  

00:00 Intro 

00:56 The Queenly Elevator Pitch 

01:52 Launching Queenly during lockdown 

04:04 The pageant dress market  

08:06 Formal wear resale market microstructure 

10:16 The Queenly minimum viable product 

12:37 Go to market strategy 

14:56 Queenly marketplace metrics 

16:36 The Queenly fundraising journey 

20:40 Raising $6.3m From Andressen Horowitz  

22:58 Solving the marketplace chicken and egg problem 

24:58 Unlocking supply 

27:02 Offering power seller tools to boost supply 

28:15 Cracking the demand side 

29:12 Facilitating Marketplace Transactions 

31:36 Marketplace take rate 

32:43 Competition And Playbook 

35:16 Formal wear Price dynamics 

38:22 The Queenly Vision