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#97 Roger Martin: Forward Thinking
The Knowledge Project with Shane Parrish
A Bad Strategy Is Trying to Do the Same as Everyone Else
A bad strategy is one where you're chasing multiple things. You don't understand your sort of fly wheel of success, like, i can beat any of those things it. A kind of bad strategy is just trying to do the same as everybody else and assume that you're going to win anyway. No new idea in the history of the world has been proven in advance analytically. And most innovation processes in the world of big companies, id insist on proof before doing sufthing.
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