Payroll

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Looking back, what would you have done differently? A lot of things. I think we completely under sold ourselves in the early days in terms of value to customers. Start charging what you feel is devalued that you provide and then perhaps fix downwards versus fixing upwards. There's no cutting corners there zero right. It took us a year and a half maybe or something like that to actually start charging customers.

Gusto (YC W12) provides growing businesses with everything to take care of their team. Today, more than 200,000 businesses use Gusto for payroll, employee benefits, talent management, and more. And with the recent addition of Gusto Embedded, developers now use Gusto’s APIs and pre-build UI flows to embed payroll, tax filing, and payments infrastructure into products.

YC’s Anu Hariharan sat down with Gusto co-founder and CPO Tomer London to talk about building for new customer segments and the future of embedded finance — sharing advice for startup founders and CEOs along the way.

Learn more about YC and apply for funding here: https://www.ycombinator.com/apply/