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Discovery: How to run a sales call that doesn’t feel like a sales call

Outbound Squad

CHAPTER

Effective Sales Call Structure and Discovery Process

This chapter emphasizes the significance of setting an agenda in sales calls to steer conversations effectively towards meeting prospect needs. It underlines the strategies of establishing trust, leveraging the customer's voice for authority, and handling challenges by relating them to industry norms, further delving into the adaptable discovery phase for successful client needs assessment.

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