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How Cobalt Transitioned from Sales-Led to Product-Led

ProductLed Podcast

CHAPTER

Transitioning to a Product-Led Strategy

This chapter explores the strategic steps for shifting from a sales-led to a product-led approach, focusing on iterative changes such as transparent pricing and streamlined processes. It highlights the importance of practical learning, top-down buy-in, and adaptive mindsets in successfully managing this transition within companies.

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