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9min chapter
Fueling Performance: The Science Behind Endurance Nutrition With Gabe Multer
The Roadman Cycling Podcast
From Vision to Market: Building a Sports Nutrition Brand
This chapter explores the journey of transforming a shoe concept into a successful product, emphasizing the hurdles in manufacturing and the financial risks of product launches. It highlights innovative strategies for boosting product visibility, such as engaging with a cycling team for initial sales and undercutting competitors' pricing. The discussion also covers the challenges of expanding a sports nutrition brand, focusing on the importance of innovating to meet the needs of endurance athletes.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode