The Roadman Cycling Podcast cover image

Fueling Performance: The Science Behind Endurance Nutrition With Gabe Multer

The Roadman Cycling Podcast

CHAPTER

From Vision to Market: Building a Sports Nutrition Brand

This chapter explores the journey of transforming a shoe concept into a successful product, emphasizing the hurdles in manufacturing and the financial risks of product launches. It highlights innovative strategies for boosting product visibility, such as engaging with a cycling team for initial sales and undercutting competitors' pricing. The discussion also covers the challenges of expanding a sports nutrition brand, focusing on the importance of innovating to meet the needs of endurance athletes.

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