RV E14 - LEAKED: Revenue Forecasting and Planning | Refine Labs Invite-Only Event
GTM Live
00:00
How Do You Model CAC to LTV?
A lot of companies that sell like a 2K ACV deal. And then all of a sudden, it becomes a million dollar deal over the next two or three years. So I would look at CAC to LTV as the primary metric there. Once you have revenue targets, how do you go about building the tactical plan mapping activities that will drive the performance?
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