How I Built This with Guy Raz cover image

Freshpet: Scott Morris

How I Built This with Guy Raz

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Revolutionizing the Pet Food Industry: The Fresh Perspective

This chapter explores an entrepreneur's journey to introduce a fresh pet food product in a challenging market dominated by dry and canned options. It outlines their struggles with retailer acceptance and the innovations that ultimately led to their success, along with early experiences that shaped their entrepreneurial career.

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