The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

266: PatSnap: Surviving Tough Times as a First-Time SaaS Founder - with Jeffrey Tiong

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Target Customers and Business Development

Exploration of PatSnap's target customers in industries like life sciences, healthcare, automotive, and electronics with a focus on R&D investments. The chapter details the evolution of PatSnap's business development from targeting lawyers to pivoting towards R&D departments, driven by the vast market size and potential for enhancing R&D productivity. It also covers the early challenges faced in product development, funding constraints, and market positioning strategies.

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