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5min chapter
Mastering Customer Journey Mapping for Better Business Outcomes
The Modern Customer Podcast
Navigating Customer Experience
This chapter explores the significance of experience management and customer journey mapping, stressing the need for collaborative team efforts to enhance each touchpoint in the customer experience. It also provides practical examples, showcasing how real customer feedback led to vital improvements, such as a telecom company's optimized e-commerce platform for a smoother purchase process.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode