20VC: ElevenLabs Head of Growth on Why You Do Not Need PMs | The 7-Part Launch Playbook That Gets 700K+ Views Per Product | The Truth About CAC, Payback & Performance Marketing in AI with Luke Harries
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
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Intro
This chapter features insights from a head of growth at a rapidly expanding company, highlighting key marketing and product development strategies. The discussion includes a seven-part launch playbook, critical metrics for customer acquisition, and the nuances of performance marketing in the AI sector.
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