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7min chapter
#Spezial: Plattformbuch Bewertungskriterien, Farfetch & Walmart
Kassenzone | CEO Interviews
Herausforderungen und Strategien im E-Commerce
Dieses Kapitel beleuchtet die sinkenden Rohmargen bei Consumer-Produkten und die Herausforderungen, die durch wettbewerbsintensive Plattformen entstehen. Es werden Ansätze zur Verbesserung von Geschäftsmodellen und Datenanalysen zur Optimierung von Werbestrategien diskutiert.
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