2min chapter

Marketing Against The Grain cover image

5 Huge Trends That Will Change Marketing In 2023

Marketing Against The Grain

CHAPTER

Google AdWords - The Great Unbundling

There has never been a better business than Google AdWords in terms of the dollar and dollar ad. As a catalyst for unbundling, if you can have something that's orders of magnitude cheaper, you're willing to settle for some change in tracking and ROI because of that cost savings. The reason from the marketing side of things that everybody should be excited about this next wave of marketing is competition is going to come back.

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