Navigating Behavior Change Complexities

This chapter explores the multifaceted nature of behavior change, particularly in the context of public health and societal compliance during the pandemic. It examines the interplay between promoting and restraining forces that affect individuals' ability to modify their habits, using historical examples like seatbelt regulations and contemporary behavioral interventions. The discussion highlights the role of design and communication strategies in facilitating lasting change, while also emphasizing the need for systemic approaches to support healthier choices.