Changing Minds with Owen Fitzpatrick cover image

Mastering Mental Models

Changing Minds with Owen Fitzpatrick

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Navigating Decisions: Ulysses and Self-Control

This chapter examines decision-making and self-control through the myth of Ulysses and the sirens, illustrating strategies for avoiding impulsive choices. It discusses the Ulysses contract and blue ocean thinking, encouraging innovative approaches to creating unique experiences in various industries.

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