I think parasocial relationships have some of the attributes of a real life relationship. But by virtue of it being an online relationship there's something like you know it doesn't translate 100%. In a way that our our relationship would be right like I'm not. Friends with these people in real life. So this is where we've talked with several streamers about parasocial relationships and I have some thoughts. And, and so, so we have some experience with this but I think that's just an important part of the equation for me.