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Navigating the New Marketing Landscape
This chapter explores the changing dynamics of marketing in a fragmented digital world, emphasizing versatile strategies that leverage underrated channels like influencer marketing and SEO. The speakers discuss the launch of Wix Studio One, catering to a broader definition of professionals, and the significance of brand impact during major events such as the Super Bowl. Additionally, the chapter underlines the importance of long-term data analysis to assess marketing effectiveness and enhance brand visibility through strategic partnerships.