2min chapter

Brave UX with Brendan Jarvis 🇺🇦 cover image

Matt Young - Using Customer Feedback to Make Better Decisions

Brave UX with Brendan Jarvis 🇺🇦

CHAPTER

The Loss Aversion Bias in Customer Responses

The way that you framed that response to the customer that was demanding that something happened or they might, you know, shop around and go elsewhere. That also just reminds me of the loss aversion bias that can kick in when you agree. You're almost playing some interesting psychological experiment there with just how passionately they do want that thing that they're asking for. And that's reminding me of something else that I wanted to ask you about, which is when you're actually in the solution space now.

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