4min chapter

Banking Transformed with Jim Marous cover image

Banking's Next Chapter: 5th Anniversary Special (Part One)

Banking Transformed with Jim Marous

CHAPTER

The Importance of Distinctive Branding in Finance

This chapter explores the significance of branding within the financial industry, pinpointing frequent errors made by institutions. It also highlights PNC Bank's innovative 'brilliantly boring' branding strategy that prioritizes consumer trust and safety.

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