MarTech Podcast ™ // Marketing + Technology = Business Growth cover image

Value of an Outsourced SDR Team -- David Dulany // Tenbound

MarTech Podcast ™ // Marketing + Technology = Business Growth

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The Problem With Multi-Task Attribution

If you can set up a decent attribution in the opportunities that are created, you can start to trace revenue back to the s d r team. You know, just like with every marketing channel, multi touch attribution is pain in the ass. And we're getting into a world where sales and marketing are really blended together. How do we valuate the pipe line? That creates problems?"

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