Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost
The Content Cocktail Hour
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How Podcasting Can Support Demand Generation Efforts
Quill and cohost: podcasting can support our demand gen efforts. We're proactively utilizing this data for ourselves, for our own clients. It's no longer cold outreach because they know your company. They already know you have a one sided influencer relationship with you. So to us, we utilize tools that quilt like Zoom info. This is literally what we are doing for podcasting.
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