Rethinking Bartending: Crafting Connections Over Creativity

This chapter examines the intricate dynamics of bartending, challenging the notion that creativity is essential for success. It advocates for a focus on mastering traditional recipes and fostering genuine connections with patrons, critiquing the industry's current emphasis on innovation. The discussion also highlights the evolving relationships within the hospitality and drinks industries, urging a return to foundational principles that prioritize customer engagement.