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The Struggle With Creative Agencies
Every single company in America should clamor to spend $7 million for 30 seconds in Super Bowl because you have 100 million human beings actually watching with intent. I'm calling Procter Nike, Pepsi like in two seconds saying we need to understand this now. And then it becomes a creative variable game. If you're a brand that knows how to write the copy that's compelling for someone to click, it will work. If you are not, you'll waste the money.