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376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

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Wind Loss Analysis - The Six Wives

A lot of companies aren't doing wind loss analysis currently. And the ones who are usually aren't that excited about them, because they don't get a lot of value out of them. You can use the six wives in so many ways, but none are more impactful than when you use them in a wind loss analysis. One or two of those wies are costing you the majority of your sales.

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