#17: Deon Olivier Discusses Fuel Loyalty, Health Insurance Loyalty and Propositions for Financial Services Loyalty
Let's Talk Loyalty
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How to Resurrect a Poor Program
In the build up to sign off from ExCA and C-suite, we look at what's out there. And then we launch and sometimes it doesn't hit the spot. So how does one resurrect that? How do you not lose focus in terms of original business case? What I've seen certainly emerging in our market is these diagnostic reviews which takes it back to basics.
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