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Lessons from Stripe on adding new products - Assessing ideas, structuring teams, and tactics for product reviews | Tara Seshan (Watershed, Stripe)

In Depth

CHAPTER

How to Balance User Needs and Integration for Enterprises

I think it was because we were pretty new business focus. Like Stripe was becoming more mature. We were selling to larger and larger companies over time. Those users were growing up. And so it was actually over the course of a couple years where the decision making powers were shifted in our existing user base to more of a finance buyer. Their needs are just wildly different than that small company. So how do we balance both of those user needs in an elegant way, giving the enterprises all the knobs and dials that they choose?

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