AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min chapter
A look back on Snickers' strategy with the team that shaped it
On Strategy Showcase
The State of the Snickers Brand and Business
This chapter discusses the state of the Snickers brand and business prior to the launch of a new platform, highlighting the need for consistency in management, positioning, and communication to maintain their status as the world's biggest bar.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode