10min chapter

"Upstream" with Erik Torenberg cover image

E95: Trump’s New Under Secretary of Defense for Research & Engineering on Growing Uber | Emil Michael on Growing Uber | Emil Michael

"Upstream" with Erik Torenberg

CHAPTER

Crisis Management in the Ride-Sharing Era

This chapter explores the challenges faced by a major ride-sharing company during its rapid growth phase and a significant user backlash following a controversial incident at JFK Airport. A former executive shares insights into the emotional turmoil and urgency experienced amid a viral social media campaign urging users to delete the app. The discussion emphasizes the complexities of internal communications during a crisis and the broader implications for company culture and public perception.

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