Ep. 63 - How Hybrid Business Models & Value Pricing Drive Organizational Success w/ Caroline Johnson
The Professional Services Pursuit
Unlocking Business Value Through Transitioning to Value-Based Pricing
The chapter emphasizes the critical importance of shifting from legacy pricing models to value-based pricing in consultancy and professional service businesses for enhanced business valuation and client engagement. It discusses the necessity of quantifying the value provided to clients and employees in response to market changes and disruptive forces like AI. The speaker underscores the need for firms to evolve into program solutions businesses with unique offerings to stay competitive and relevant amidst industry transformations by 2024.
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