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Is Butter Better Than Butter?
In every industry and in every sector, you need people who are willing to challenge the orthodoxy. I remember thinking this many, many years ago that if your plant based base was all chocolate and pizza it's not good for you. And then Paleo became a natural thing so as soon as you start doing that, it's probably quite good right? Keto originally was just sort of natural foods; now we're talking about whole foods. It's like every sort of five to seven years there's this sort of change. There's oftentimes complete contradiction of what was being said before.