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Mattel’s Filmmaking Strategy
Motley Fool Money
Mattel's Strategy for Reputation Management
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Mattel has what they call a capital light model where they're not necessarily bankrolling any of these films. The studios are the ones who are bringing the funds and they're bringing the IP to the table. So it's not a question of them losing money on this, but they do really need people to think well of the toys that they make. But if you look at the Bobbi movie, you can see dozens of brand partnerships that have come out of this.
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