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What Good Could Look Like?
Am, i think the first thing is really understanding the purpose for your call. And when you know that, then you can design like two, two or three questions. I will tell you one question that some one shared with me: What are the two or three biggest decisions in the business that you have to make in the next year? It's a variation of the what keeps you up at night question which i don't love. But i bet they're not going to expect it when they're getting that that call.