How to Define an SDR

In almost all cases you're dealing with leads and what you're trying to do is reach out to prospects at companies that may use your product. So, so question number one, where do you get those leads? On the inbound side the company is doing things like webinars. They have white papers if you've ever tried to download, you know, like a this feature in our product right. And then on the outbound side, you can use there's a lot of sales tools and then also things like LinkedIn to identify maybe you have a tool that is a great displacement for, I don't know, AWS, RDS database right. You can use LinkedIn as an example