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256 - Building a Brand Story with Dave Gerhardt | Demand Gen Live Expert Series

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What's the One Sentenced Description of Your Company?

What's the one sentenced description of your company? That is the thing i think i was always working on, beyond, like, positioning for does what? No, throw that out for a minute. I think probably then, like a longer, like three to five centence boiler plate type of thing. The website headline is a great waited, like, that's your tag line. Those are three, a really interesting, sort of, like ways to get it started. How do you recommend peoplesort of, like work through it, right?

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