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#69: Why Your Negotiation is Incomplete Without an Escape Hatch...and Other Tips from a Certified Forensic Interviewer

The Persuasion Lab with Martin Medeiros

00:00

Aligning Customer Identity with Sales Pitch

Learn how to align a customer's identity with your sales pitch without making them feel responsible. Discover techniques like social proof, authority, reciprocity, and scarcity for pitching to executives.

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