#44: Sabri Suby - Marketing That Will 10X Your Business In 2022
Startup Diaries
Attention, You Know, That Is the Currency
Every business is competing for the same currency: attention. People are going to either pay with time, or thy're gong to pay with money. So even if you know you'r putting out any piece of content to get somebody to become a customer, you're asking them to already pay, to pay with their time, and to give you their attention. We need a process, the raw materials of attention, and we need a process it to give us the outputs we want.
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