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#147 From Vegetarian to Carnivore Rancher: The Astonishing Amy Hay

Ranching Reboot

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Transforming Sustainable Beef Practices

This chapter explores the challenges of promoting alternative sustainable food practices amidst popular vegan narratives, with an emphasis on the success of innovative ranching strategies. It describes a journey towards direct marketing, community engagement, and storytelling that drives sales and fosters brand loyalty. Additionally, the speakers share valuable resources for farmers interested in enhancing their businesses through direct-to-consumer sales.

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