The Museum of Food Failures: From Crystal Pepsi and Life Savers Holes to Gerber Adult Singles
Christopher Kimball’s Milk Street Radio
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Crystal Pepsi's Success Alarmed Coca-Cola
Coca-Cola launched Tab Clear to compete with Crystal Pepsi. The launch was kamikaze, says CNN's John Sutter. "They went all out" in their marketing campaign for the new product. It didn't do well but they sold 474 million dollars by March.
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