Trends in Fitness and Outdoor Recreation

This chapter explores emerging trends in the fitness industry, focusing on activities like rock climbing and pickleball, and the challenges in monetizing them. It discusses the evolution of fitness facilities, the impact of digital fitness solutions, and the resurgence of outdoor activities such as running. Additionally, it highlights innovations in the sporting goods industry, market dynamics influenced by interest rates, and the optimistic outlook for the outdoor sector leading into 2025.