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5min chapter
Supporting Ambidextrous Research and Voice of the Customer (ft. Mandi Hall)
The Yzzi Research Podcast
How to Create a VOC UXR Work Stream
VOC is a forum for user experience researchers to drive UX innovation through the discovery delivery process. The voice of the customer voice of the user aims to identify user needs that map to product requirements and inspire innovative solutions. To create VOC, you need to develop a research plan with the team you work with as well as get buy-in from your colleagues.
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