How to Increase Your Number of Buyers, Clients and Prospects

When two parties come together to transact, always remember that one side is always taking or asking the other consciously or subconsciously to assume more of the risk. If you ask someone to take on all the risks, the first inclination is not to buy. As President of Chrysler, Leah Iacocca took only a dollar annual salary and stock options that would pay off only if he improved the company's bottom line. This is the proposition that he made to reduce the risk for Chrysler because he was confident.