5THWAVE - The Business of Coffee and Hospitality cover image

Understanding consumer behaviour

5THWAVE - The Business of Coffee and Hospitality

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What Food Service Operators Will Face Over the Next Few Years?

A lot of food service providers are responding to slimming down their menu. But one of the things you really need to think about is what sells the least, he says. A more holistic understanding of your customer will actually give you a better sense of what items to cut versus what items to keep.

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