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#24: Rishi Rawat – Intuition, Specialization & Buyer Psychology
The Josh Boone Show
How Do You Start a Biopsychology Process?
How do you start breaking down what their biases are? "I focused in on first empires," he says. The consumer hasn't even tuned into why a brand exists or why the problem you're seeing that you're solving is even a problem they should care about" He adds: "Our mechanism is to get them over the unfamiliarity barrier"
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