How to Build a Sales Organization at the Seed Stage

The ability of a founder to both hold on and let go during that process is really a testament to the leadership abilities of a founder. It's probably one of the most complex periods of time a lot of companies. You know, you're still small. How senior do you hire? What's the best talent that you can find at that stage when you don't even have clear understanding of the go to market motion"? Those are all things you learn along the way.