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The Battle Within: Cognitive Dissonance
Exploring the psychological phenomenon of cognitive dissonance, this chapter examines how individuals justify their decisions to maintain a positive self-image, even when faced with contradictory information. It discusses the struggle of changing beliefs once they have been rationalized, leading to mistreatment of others and difficulty in admitting mistakes. Through anecdotes and research findings, the chapter emphasizes the neural basis of cognitive dissonance and the evolutionary roots of our tendency to cling to entrenched beliefs.