Nia: It's been really transformative in terms of my own abilities. But I didn't know any of these things five years ago when I accidentally made an order, excitedly made an order to do this. So we've been working on it now for four to five years. And that's a super power in terms sales,. Because previously, I would just talk about, you know, I'd just mumbling all the time.
Rishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.
In our conversation we dive into:
- Self-awareness as a superpower
- Intuition versus empirical data
- Delegation and installing your operating system into a team
- Busyness, laziness, and essentialism
- Specialization and the pursuit of excellence
- The placebo effect, gossip, and evolutionary psychology
- External and internal realities
- Consumerism and ethical marketing
- and much more...
Connect with Rishi:
Music by Kirby Johnston – check out his band Aldaraia on Spotify